Privacy Policy

Effective date: 2026-05-14

BakerHouse Service Co. ("BakerHouse", "we", "us") respects your privacy. This Privacy Policy explains what information we collect through bakerhouse.com (the "Site"), how we use it, who we share it with, and the rights you have over it. By using the Site or contacting us to request service, you agree to the terms of this Policy.

1. Information We Collect

We collect information in three ways:

• Information you give us — name, phone number, email address, service address, property details, and any other information you provide when you submit a service request, request a quote, schedule an appointment, or contact us by phone, email, or web form.
• Information collected automatically — IP address, browser type, device type, operating system, referring website, pages viewed, click activity, approximate geographic location, and timestamps. We collect this through cookies, local storage, and similar technologies described below.
• Information from third parties — service-completion records, photo documentation, customer reviews, and geolocation data submitted by our field technicians via partner platforms (including Real Work Labs) that power the "Recent Projects" and verified-review widgets on our Site.

2. How We Use Your Information

• To respond to your inquiries, send quotes, schedule appointments, and provide HVAC/R services you request.
• To communicate with you about appointments, estimates, invoices, follow-ups, and customer service.
• To improve the Site, our marketing, and our service quality (for example, analyzing which pages convert visitors to leads).
• To display verified project, review, and "work near you" widgets that help future customers see the quality and proximity of our work.
• To measure the performance of our advertising (Google Ads, Meta/Facebook Ads) and to optimize ad spend through conversion tracking.
• To detect and prevent fraud, spam, abuse, and security incidents.
• To comply with applicable law and to enforce our Terms of Service.

3. Cookies, Pixels, and Tracking Technologies

We use cookies and similar technologies — including first-party cookies, third-party cookies, pixels (such as the Meta Pixel), and tag-management snippets (such as Google Ads conversion tags) — to:

• Remember your preferences and improve site performance.
• Measure how many people visit our pages and which marketing campaigns send them.
• Attribute conversions (form submissions, calls, appointment bookings) to the ad channel that drove them.
• Power third-party widgets, including the Real Work Labs project-feed and neighborhood widgets embedded on this Site.

Most browsers let you refuse or delete cookies through their settings. If you disable cookies, parts of the Site may not function as intended.

4. How We Share Your Information

We do not sell your personal information. We share information only as follows:

• Service providers — vendors who help us operate the Site and deliver service (hosting, email/SMS delivery, CRM, analytics, advertising platforms, payment processors, and the Real Work Labs project-feed platform). These providers may access your data only to perform tasks on our behalf and are required to keep it confidential.
• Advertising partners — we share hashed identifiers (such as hashed email or phone) with Meta (Facebook/Instagram) and Google to measure ad performance and to build look-alike audiences. We do not share names, addresses, or any unhashed contact information for advertising purposes.
• Legal requirements — we may disclose information when required by subpoena, court order, or other legal process, or to protect the rights, property, or safety of BakerHouse, our customers, or the public.
• Business transfers — if BakerHouse is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

5. Third-Party Widgets and Embedded Content

Our Site embeds widgets and scripts from third parties — including Real Work Labs (for the "Recent Projects" and project-map widgets), Google (Maps, Fonts, Ads), and Meta (Pixel). These third parties may set their own cookies and collect information about your visit even if you do not interact with the widget. Each operates under its own privacy policy:

• Real Work Labs — realworklabs.com/privacy
• Google — policies.google.com/privacy
• Meta — facebook.com/privacy/policy

6. Data Retention

We retain customer contact and service records for as long as the customer relationship is active and for a reasonable period afterward to support warranty, accounting, tax, and legal obligations. We retain marketing and analytics data only as long as needed to measure campaign performance, typically no longer than 25 months for ad-platform records.

7. Data Security

We use industry-standard administrative, technical, and physical safeguards to protect the information we collect. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security. If we become aware of a security incident that affects your personal information, we will notify you in accordance with applicable law.

8. Your Rights and Choices

Depending on your state of residence (for example, California, Colorado, Connecticut, Virginia, or Utah), you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information, subject to legal retention obligations.
• Opt out of marketing communications by clicking the "unsubscribe" link in any marketing email or by replying STOP to any text message we send.
• Opt out of the sharing of hashed identifiers with advertising partners.

To exercise any of these rights, email us at bakerhouseserviceco@proton.me or call 505-KING-420. We will respond within 45 days as required by applicable law.

9. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, contact us at bakerhouseserviceco@proton.me and we will delete it.

10. Do Not Track

Some browsers transmit "Do Not Track" signals. Because there is no industry-standard interpretation of those signals, our Site does not currently respond to them. We do offer the opt-out choices described above.

11. International Visitors

BakerHouse operates in the United States. If you are visiting the Site from outside the U.S., your information will be transferred to, processed in, and stored in the United States, which may have different data-protection laws than your country.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Effective date" above. Material changes will be communicated more prominently (for example, by a banner on the Site or by email to active customers).

13. Contact Us

Questions about this Policy or how we handle your information? Contact us at:

BakerHouse Service Co.
218 Wells Dr NE
Albuquerque, NM 87123
Email: bakerhouseserviceco@proton.me
Phone: 505-KING-420